Why is this so hard to understand? Everyone knows library signage is terrible. Yet we’re all addicted to 8.5” x 11” sheets of DO NOT DO THIS and PLEASE DO THAT and FOR THE LOVE OF GOD DON’T TALK TO ME.
Brilliant comment, jubjug. I was not at ALA this year. But what you impart is truth. Stop making signs. Because they’re clutter.
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
- John Wanamaker (attributed)
Here. Let me help you. 100% of the 8.5” x 11” atrocities public libraries call “signs” are wasted. Stop printing them.
From this post: http://www.reddit.com/r/Libraries/comments/1rneec/my_librarys_online_resources_and_program_pr_is_a/